COMMERCIAL
A selection of commercial projects spanning brand strategy, marketing communications, editorial content and creative direction.
Twinkl Educational Publishing
Digital Copywriter and SEO Executive
Progressed from Digital SEO Copywriter to SEO Executive, leading search strategy for Twinkl's Early Years market and managing a team of six copywriters. My work spanned editorial content, strategic planning, performance analysis, stakeholder communications and departmental process development.
Alauda Sustainability Consulting
Digital Content and SEO Strategist
Working directly with the founder of Alauda Sustainability Consulting, I developed the organisation's visual identity and established its digital presence through website design, branding and editorial content. The project focused on creating a cohesive, professional platform to communicate the consultancy's work and provide a foundation for future growth. My responsibilities also included refining research-led sustainability articles and implementing foundational SEO practices.
ByWater Services
Marketing Executive
Leading the development and delivery of marketing strategy for a specialist water infrastructure company, spanning brand identity, digital communications, editorial content and campaign development. My role encompasses creative direction, external agency coordination and performance analysis, connecting strategic objectives with measurable marketing outcomes.